About a year and a half ago, I launched Content Marketing Musician.
Content Marketing Musician is home to books, courses, and coaching programs for independent musicians looking to level up their music careers.
But it wasn’t created randomly or in a vacuum. So, here’s the story and intention behind its creation and ongoing development.
Challenges Faced by the Modern Musician
Here are just a few things we’ve heard from you:
- Overwhelm – too many platforms, too many opportunities, too much information, too many things to do
- Niche and identity – trying to figure out where you fit in the “oversaturated” music world
- Competition – too many other musicians vying for the same gigs and opportunities
- Songwriting – trying to write the next big hit (“it’s all about the song”)
- Income – creating income and earning a living from your passion
- Marketing – being effective enough in marketing to generate a steady income in music
- Trust – too many voices in the market, it’s hard to know who to trust
How Content Marketing Musician Addresses These Challenges
We address them through our books, courses, and coaching programs. But that, perhaps, is a little over-simplistic.
We tackle some of the most troublesome topics head on to help you find your path – digital marketing, attitude and mindset, music licensing, tools and resources, and a great deal more.
Brent Vaartstra of Learn Jazz Standards says I cover the mindset, marketing, and business of music. I like his summary.
We have offers at a variety of levels to suit the needs of the individual. More affordable support for those looking to address specific challenges in their careers, and more premium, comprehensive solutions for those who are all-in.
And newcomers are welcome to get started with our free Music Money Machine training (don’t miss the free book offer after entering your email address).
Is Content Marketing Musician in Partnership with Music Entrepreneur HQ?
We officially announced the partnership about a year ago, on February 11, 2021.
You can think of Content Marketing Musician as an extension of Music Entrepreneur HQ.
Why a New Site?
When we started Music Entrepreneur HQ, WordPress was the best solution available for what we were creating.
Over the years, we tried several sales funnel builders, course hosting platforms, membership site solutions, and even “plug and play” WordPress plugins. They’re all wonderful, but none of them worked out.
Then along came John Lint’s 10XPro. From the moment we signed up for a trial, the choice became obvious. 10XPro offers a great experience for creators and customers alike, it’s easy to use, and it’s powerful beyond anything else we’ve seen.
Content Marketing Musician is built on 10XPro, and we can’t imagine a better home for our books, courses, and coaching programs.
What Products Does Content Marketing Musician Offer?
Here’s an overview of what’s available at Content Marketing Musician right now.
Important note: This product listing is up to date as of January 19, 2022. Offers and prices are subject to change. All prices are in USD.
Elite Players: All Access Pass
Price: $1 14-day trial, $147 monthly after
What’s included: Members only forum, audios, bonuses, all courses, Music Licensing School, archived training, tools & resources, shows
Our premium online academy for musicians. Just like it sounds, an all-access pass to all our training programs, past and archived trainings, members only audios (featuring many experts), links to the best tools and resources, and more.
Elite Players: All Access Pass is the ideal solution for artists seeking comprehensive support, including ongoing coaching.
Entrepreneurial Essentials for Musicians Masterclass
What’s included: The complete course – 13 lessons
In 2011, I joined two network marketing companies and even started one in 2012. What did I discover in the business model? A powerful education in entrepreneurship as well as how it applies to being a musician.
The Entrepreneurial Essentials for Musicians Masterclass distills all my most important learnings into 13 transformative lessons that you can apply in your music career and get results with today.
Digital Marketing Essentials for Musicians
What’s included: The complete course – 11 lessons
Even in a world where digital marketing best practices and platforms are constantly changing, it’s possible to lean on road-worn, time-tested principles to build a bulletproof web presence. Social media isn’t the cake – it’s just the icing on top.
The Digital Marketing Essentials for Musicians course covers how to set up an effective website, get traffic, get results from social media, and more.
The Renegade Musician System
What’s included: Three PDFs – two eBooks, one newsletter
The modern musician isn’t just a creative or creator. They’re also a promoter and a leader. This may sound counterintuitive, but these are the new music industry frontiers.
To succeed in music on your own terms, you must be willing to take a different approach. If you do what everyone else is doing, you’ll get what everyone else has gotten.
The Renegade Musician System is the definitive guide to taking control, taking ownership, and taking pride in taking a different direction than everyone else.
Members Only Audios
Price: $15 monthly
What’s included: The complete archive of Members Only Audios, with new content added each week
An extension and supplement to The New Music Industry Podcast, Members Only Audios features exclusive content not heard anywhere else, covering a wide range of topics, from social media to video marketing and distribution.
From Q&As and reflections to guest tips and interviews, Members Only Audios is chock-full of great tips and advice for the modern musician navigating the ever-changing music industry roads.
What Can We Expect Next from Content Marketing Musician?
We have multiple projects in development. The next course to be released, though, is the Chord King Course, a comprehensive beginner guitar course. Stay tuned!
Thanks for letting me introduce Content Marketing Musician to you. It’s been a load of fun.
Do you have any questions? What programs are you interested in? What would you like me to create next?