If you have a large social media following, does it mean you automatically get more engagement or sales? Does it mean you suddenly become famous and all your wildest dreams come true?
In this video, David sheds some light on this important subject.
Transcription:
So, a podcast host recently said to me, “no, we’re not going to have you on our show, because your social media following is small and someone with a larger social media following has a more refined message to share.”
Well, they probably hadn’t figured out that I have 5,658 social media followers right now. Now, sure, that’s spread across many platforms – Facebook, Twitter, Instagram, YouTube, LinkedIn, Medium, SoundCloud and more.
And, when it comes to Facebook, Twitter and Pinterest, I have multiple accounts spread across those platforms. That’s not how I intended to do things. Just in the process of experimentation, I ended up creating a lot of accounts.
And, what does it mean to have over 5,000 social media followers? Absolutely nothing. Jack all. It doesn’t mean anything! Categorically I can tell you that it hasn’t driven up engagement. It doesn’t get me more likes, comments and shares or anything of the sort.
Now, I’m grateful for every follower, and I intend to continue to grow that because of people like the one already mentioned. But if you think you’re going to be massively popular or rich just because you have 5,000 followers, 10,000 followers, 50,000 followers… you’re deluded.
The size of your social media following is not mutually inclusive with how much money you’re making, how famous you are or anything of the sort. And, most of all, it doesn’t mean that you have a more refined message.
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