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The ABCDS Success FormulaThe secret to success is simpler than you think, and interestingly, it is hidden within the letters A, B, C, D and S.

A for Attitude

attitudeYour attitude will determine how you act and react when situations arise in your life. Ask your self if you usually see events as positive, negative, or neutral. Events generally are neutral until you attach some kind of meaning to them. In other words, every event can have a positive impact on your life (although it is often hard to see when you’re in the midst of it) if you’re willing to be patient and let it play out. Everybody encounters challenge and testing, but it will be your attitude that determines whether you keep going or give up. Your attitude also tends to play a part in how you interact with people and how they perceive you.

Another important A word is association. You’ve probably heard it said before that you will become the average of the five people you hang around with and the books you read. This notion may not be based in exacting scientific fact, but the message should be clear: you should regularly associate with people that have what you’d like to have in life, whether that’s amassing wealth, having a great marriage or building a successful music career. Daily associate with those people, even if that just means listening to a podcast episode or watching a YouTube video.

B for Belief

Do you believe that the career, business or opportunity you’ve chosen is the right one for you? If not, you’re either going to have to build up that belief, or find a project that you can put your whole self into. If you don’t believe in what you’re doing, you will never close the back door, develop focus or make it enough of a priority to matter. Much like attitude, your belief will affect the way you interact with others and the manner in which you share your vision with them. You will come across uncertain and insecure if you don’t believe in what you do.

C for Conviction

convictionThere seems to be a symbiotic relationship between attitude, belief and conviction, because you will never speak about your business with conviction without belief and a good attitude. The more thoroughly convinced you become about your vision as an entrepreneur, the more you will speak about it with surety and boldness. Doubt is the enemy of conviction; that’s why you need belief.

There are several other important C words, such as:


You can’t expect to achieve anything great without commitment over the long haul. Throw away the idea that you can succeed without significant effort and hard work, and you will be much happier. Put your head down and begin working. Allow God to show up along the way and surprise you, but don’t hold out for the quantum leaps in your career.


Never give in to the idea that you have to do everything yourself if you want it done right. The solopreneur angle is a trap. There is nothing more valuable than building a team of people that have skills in areas that you do not and to have them working in their strengths. A team is capable of accomplishing significantly more than you could ever do on your own.


Can you see yourself working towards your dreams on a daily basis, even if you only take one small step every day? It’s easy to say that you want something, but paying the price for it is sometimes a greater challenge. You have to keep pumping the pump if you want the water, but once the water starts flowing, it gets much easier to keep it flowing. Consistent, daily effort is vital to your success.

D for Dream

Another word for dream might be goal, objective or vision. There are few things as important as you dream, and it will likely be the deciding factor for what you’re willing to go through to get to where you want to go. If your dream is big enough and important enough to you, the price you have to pay to get it will seem insignificant.

Moreover, your dream will give you hope. You cannot live without hope. Having something to work towards will help you to cultivate that hope for today and for the future.

Another important D word is determination. For the sake of this formula, determination will replace the word persistence. Your attitude, belief level, conviction and dream will have an impact on your ability to remain persistent (and tenacious). Again, this is about whether or not you have a goal that you believe is worthy of your time and effort.

S for Self-Image

self-imageOne of the keys to unlocking your dormant potential is becoming a self-actualized, confident individual. Sadly, most people today don’t have much of a self-image because they don’t have a dream. Or, rather, that dream has been stepped on and crushed so many times that they just don’t believe it is possible for them anymore.

Before you throw a pity party for yourself, realize that everybody’s dream has been trampled on at one point or another. A successful person is merely one who decided to pursue their dream in spite of all the obstacles they encountered.

If you started getting out of your comfort zone and did something every day towards the achievement of your dreams, how would that affect your self-esteem? You may not see much difference the first day, the first week, the first month or possibly even the first year, but as you continue building it, you will definitely notice the change and growth in your person. Your input will also play a part in your self-image. Consider reading, listening to and watching empowering material more often.


Notice how I never said anything about knowledge or talent to this point (although I did say something about skills). That’s because if you know what you want to do and have a strong enough desire to achieve it, you will figure out what you need to know and what skills you need to acquire along the way. Skills can be learned. Knowledge can be found. Don’t spend too much time trying to learn what you don’t need to know right now. Your dream is central, and as you continue to saturate your mind with your dream, your subconscious mind will go to work to show you what steps you need to take to get there.

If you find someone who understands and possesses all of the elements mentioned here, you will find someone who is either on their way to building success, or someone who is already successful.

David Andrew Wiebe

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