Monthly Hustle: December 2021

Dec 2, 2021 | 0 comments

Monthly Hustle: December 2021
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Welcome to the December Hustle!

This is where we share projects we’re working on, initiatives to help you in your music career, the outcome of our experiments, how our humanitarian efforts are shaping up, interesting content we’ve found, and more.

I anticipate that December will be a very different month than November, especially as I shift my focus over to tying up more loose ends. You should be seeing a lot of updates regarding Back on Solid Ground this month.

So, here’s how the month of December has been shaping up so far.

Last updated: December 23, 2021

Past Hustles

Although this is a relatively new initiative, this is not our first rodeo. Here’s what we got up to in preceding months:

Podcast Episodes

Here are the podcast episodes we published for the month of December so far:

Blog Posts

I publish in a couple of different places. Here are the main ones I think you’ll be interested in:

Music Entrepreneur HQ

Here are the blog posts we’ve published in the month of December so far:

David Andrew Wiebe

Here are the blog posts we’ve published in the month of December so far:

Books

Here are the latest updates concerning new books.

The Music Entrepreneur Code – 2022 Edition

The Music Entrepreneur Code – 2022 Edition is now available as a Kindle and paperback. Hardcover edition coming soon.

The Music Entrepreneur Code – 2022 Edition

The Music Entrepreneur Companion Guide

I am nearly 40,000 words into The Music Entrepreneur Companion Guide and the manuscript is at least 70 to 80% complete.

Press & Media

Here are this month’s features:

Content Archiving

We are currently in the process of archiving older blog and podcast content.

Not terribly interesting, but important, nonetheless.

Why are we doing this?

There are several key reasons:

  • Old content takes time to update. Adding support for older content is difficult when you’ve got a small team and nearly 900 pieces of content published sitewide.
  • Off-brand content doesn’t benefit us. We’ve evolved a lot over the years and our offerings have only improved. We want to add more support for our latest efforts and highlight them more, not get stuck in the muck of what has already happened and may not be relevant or applicable anymore. Old content bogs us down.
  • It doesn’t benefit our SEO. There are posts that, regardless of how much time and effort we’ve exerted into revising and updating, haven’t gotten more traffic. SEO is changing fast, and we want to evolve with it. Rising tides lifts all boats – in other words, good content increases the SEO value of all other content sitewide – but the reverse also seems to be true, that waning tides dump all ships! So, it’s high time we jettisoned some cargo.
  • Unsupported links. This goes hand in hand with the last point, but many of our older posts contain links to things that no longer exist, aren’t supported anymore, or aren’t relevant. It’s much more efficient to archive than to go through each post one by one, updating one word and one link at a time.

There will be some short-term pain in our archiving efforts. We’ll need to update and redirect multiple links, and we might even need to dig into the archives on occasion to find something we want to reference.

The long-term benefits, though, should be more traffic, more engagement, more relevance, and a better experience for you. And that’s more important to us than mourning over some short-term losses.

What We’ve Archived So Far

Many posts from 2006 to 2016. A total of 96 posts.

Originally, I had archived more, but I soon realized that some of the older posts had SEO potential, and wouldn’t make sense to drop.

More to Come…

Lots more to come. Stay tuned…

David Andrew Wiebe
Latest posts by David Andrew Wiebe (see all)

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