Do you find marketing boring, complicated, challenging, difficult, tedious, irritating, or otherwise unappealing?
Hey, I get it. I was once a musician just like you…
(Wait, hold on, I’m still a musician just like you.)
I’ve said before that you are the most qualified person to do your own marketing, and I still believe that…
But I also think it can be A LOT of fun! Honestly, if it’s not fun, you’re probably overthinking the process or trying to be a perfectionist.
It might sound crazy, but the only thing separating you from the best marketers is that they got started and stayed started.
There’s not a whole lot to it – make your best guesses as to what your audience will respond to, throw a bunch of stuff against the wall, notice what sticks, and track what works! The best marketers don’t have a more detailed plan than that.
In this episode of The New Music Industry Podcast, David shares how to make marketing more fun.
- 00:18 – Marketing is fun?
- 01:33 – Marketing can be a game
- 02:23 – The “why” of marketing
- 03:53 – The foundation of good marketing
- 05:28 – Getting into the habit of showing up
- 06:34 – The game of life and marketing
- 07:19 – Something new and exciting
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