Growing a Facebook page is tougher than ever. If you’re starting from scratch, and have no time, energy, or resource, you’re going to end up between a rock and a hard place. But that doesn’t mean there isn’t any hope.
In this video, David shares how he and his collaborators were able to grow a Facebook page to over 1,500 likes.
Video Highlights:
- 00:00 – Should you even build a Facebook page?
- 00:49 – Why you need a mission
- 01:22 – How to grow together
- 01:59 – Invite your friends to like your page
- 02:30 – The importance of user generated content
- 03:00 – Be willing to pivot and adjust as necessary
- 03:52 – Closing thoughts
Transcription:
Facebook is on a downward spiral and it’s a complete waste of time, or is it?
Hey, it’s David Andrew Wiebe. And today I wanted to share how we grew one of our Facebook pages to nearly 1500 likes.
Now, I certainly don’t want to give the false impression that this is the best place to put all your time in marketing right now, I really don’t think it is.
But if you still have the desire and the determination to build a Facebook page, and you’ve got the time and the energy and resources to allocate to it, and preferably, you already have a little bit of an established fan base, then I’m going to show you how you can grow your Facebook page, or at least how we did it to nearly 1500 people.
Now I’m talking specifically about The Indie YYC Facebook page. And this is a community we built specifically with intention. But I’ll get into a little bit of the details of how we pivoted later in this video.
1. Create a Mission
The number one thing that you need to do to build a Facebook page of this size or even bigger is to create a mission. What is it that you’re trying to accomplish? What are your goals? Without knowing that you’ll never really know when you’ve hit your target. And that will always be off in the distance somewhere where you can’t even see it.
The Indie YYC is all about inspiration for the creative and artistic communities. And we even call it a little bit of an “entrepreneurial community.” But that was one of the first things we even created for The Indie YYC. We created a mission because we knew that our community would need a direction.
2. Build Your Inner Community
Number two is developing your inner community. For The Indie YYC there are multiple hosts creating different types of content, videos or graphics or slideshows or images or things like that. There are different hosts handling different responsibilities or different series.
And when you have multiple contributors like that, when you have multiple people helping to grow the community and creating content, and sharing in the vision, it makes a really big difference to growth.
We were lucky to have multiple charismatic, powerful people join us in this process. And that really made a big difference.
3. Invite Your Friends to Like Your Page
Number three is inviting your friends. You want to get your inner community to invite people as well. You don’t want to just rely on your own network of people that you know.
And as we discovered different people have different tolerance for different things on social media, even our hosts. Some invited more than others. Some took a while to warm to the idea of inviting their communities to be a part of the page.
But over the course of months and years, many of us started inviting more and more people more and more of our friends to be a part of the community and it kept growing.
4. Partner with Your Community (Followers)
Number four is to partner with your community. The Indie YYC community is made up of people who are artistic or creative in some way. There are poets, writers, musicians, visual artists, and many others. And we’ve made many invitations for them to be a part of our community, and to create content.
So, we have multiple series where we have different types of content, like poetry or music, or visual art. And we’ve invited many artists and creatives to be a part of it, and over time that’s helped us grow as well.
5. Be Prepared to Pivot
Number five, and finally, be prepared to pivot. Why is this important? See, the indie YYC didn’t start as an online community. Originally, we were hosting offline events, primarily in Calgary. And it’s no coincidence that YYC is Calgary’s airport code.
As the pandemic came along, we knew that we’d no longer be able to do offline events, at least for a while. So, we had to make some changes. And we really started focusing during the pandemic on creating the Indie YYC Inspires – a series of content that was meant to inspire our viewers. And that ended up being a pretty big success.
And today, The Indie YYC primarily operates online. It doesn’t mean that we won’t have offline events in the future. Who knows, anything can happen. But for the time being, we’re inviting people to be a part of the Facebook page and to interact with us and even potentially submit their work if we’re looking for something specific right now.
Conclusion
So those are the five steps to growing your Facebook page. What did you get out of this? I look forward to seeing your comments.
Don’t forget to like comment, subscribe, download, follow, whatever it is that you do on this platform, and I’ll see you again soon.
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