Finding your niche audience is critical to your success. But it doesn’t need to take forever, nor do you need to take a four-hour course on how to do it. In this video, we show you how to find your niche audience rapidly.
Video Highlights:
- 00:00 – You don’t need to make a fuss about finding your niche
- 00:35 – Facebook Insights
- 01:54 – Google Analytics
- 02:58 – SimilarWeb
- 04:21 – Alexa
- 05:02 – Formulate your best guess and validate your offer
- 05:58 – There’s more waiting for you in The Music Entrepreneur Code…
Transcription:
This is something a lot of people make a really big fuss about and I’m not entirely sure why. It’s not hard to do. And, it can be done relatively quickly. But in this video, we’ll be looking at how to find your niche audience fast.
Now, keep in mind. when you’re going to be launching a product, you’re just going to be making your best guesses based on what you know about your audience. Product and audience fit is not guaranteed by any means. So, I just think it best to iterate fast. In this video, I’ll show you a few ways you can find who your audience is
Product and audience fit isn't guaranteed, regardless of how much time you put into research. Click To TweetThe first thing that you should look at is your Facebook Insights. Hopefully, you’ve already built yourself a Facebook fan page and you’ve been posting to it for a while. And, if so, you’ve already got a lot of usable data.
One of the things that we can find relatively easy within Facebook Insights is our demographic information. So, this is my audience for Music Entrepreneur HQ. And, right away I can see that there’s more men engaged than women. As well, and this is hardly surprising, most of my audience is basically plus or minus 10 or 15 years my age. I can also see that my number one audience is in Calgary, although it is distributed fairly among some other regions.
Another thing that you can look at is your posts. There’s a good chance there’s going to be some clear winners and some clear losers. And, the clear winners will give you a pretty good sense of what type of content your audience likes, as well what actions you can take.
For example, maybe when you post a video, you immediately get more engagement than just a link or text post. And, that can give you a pretty good idea of the types of content to create for your audience and what their interest is.
Next. We can look at Google Analytics. If you haven’t already done this, please install the Google Analytics tracking code on your website. If you don’t have a website, please go to the products page on MusicEntrepreneurHQ.com and find a solution that’s right for you. Because we do recommend building your own website as a musician and even think of it as the central piece in your online marketing.
Within Google Analytics, there’s a ton of information. In this case, I’ve just pulled out one example. And, this shows the top pages and top most visited blog posts on my website. Again, that gives me a pretty good idea of what my audience is in interested in, over and above the various other topics that I’ve covered. And, with over 800 posts on the website, I have covered a lot of topics.g These are the top 10 pages that people have voted for with their time.
Another really great tool is SimilarWeb. When you put a website address into their search bar, it’s going to spit out a ton, and I do mean a ton, of usable information. Now, what you want to do, is for example, if your band sounds like Def Leppard, then knowing who Def Leppard’s audience is, is only going to benefit you. Because your audience is probably going to be similar to theirs. And, knowing who they’re targeting is going to give you a better sense of who you can target.
Again, there’s a ton of data that we can look at. I put DefLeppard.com into the search bar, and among many, many other things, like keywords and which traffic sources are generating the most visits to their website. One thing that I found was “audience interests.”
So, apparently Def Leppard fans are into e-commerce and shopping, especially tickets to events. That’s no surprise. Video games. News and media. Arts and entertainment. Now, these are some fairly broad categories but again, we can begin to flesh out the psychographic information of our audience, not just the demographic. The psychographic is really what the audience is interested in and what they want.
One more tool that I recommend is Alexa at Alexa.com. Iat’s a lot like SimilarWeb. You could just take a website like DefLeppard.com, put it into the search bar, and look at a variety of data. One thing that I decided to pull out was the “audience overlap.”
Tight away what this tells us is these are the websites that are probably sending some traffic to Def Leppard, and overall they represent similar websites to Def Leppard. So, having a look at these can be super helpful in fleshing out audience interests.
Like I said earlier, you’re really just going to be formulating your best guess and then validating your offer. What this means is, you’re going to put all the information together, all the data together. Based on what you now know about your audience, you’re going to launch your offer or your product into the world and see if it connects with your specific audience.
If it doesn’t, that’s okay. You just iterate. You come up with a new product and try again. So, that’s why I said, it’s better to come up with some best guesses and put your offer out into the world and validate, and work quickly than to put this off. Because it might take you a while to find an offer that converts, and you don’t want to spend all your time and energy creating new offers. You just want to set up pre-orders, see if people buy, and if they buy, make the product.
There’s more waiting for you in The Music Entrepreneur Code. Please find the link in the description or at the bottom of the page.
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