This post is part of The Renegade Musician Series.
The trend of the day is always alluring, and among musicians there seems to be a bias towards the new and exciting, be it Telegram, Clubhouse, Medium, TikTok, BIGO LIVE, or otherwise.
True, fortune favors the bold, and some early adopters do reap the rewards, but they are usually the exception and not the rule.
Even if you do become a TikTok star, if you don’t know how that’s going to translate to real business results, all you’ve done is become an influencer. You’ve got to be able to connect the dots!Even if you do become a TikTok star, if you don’t know how that’s going to translate to real business results, all you’ve done is become an influencer. Click To Tweet
It’s worth setting aside some time to see what the new platforms are all about. But as with most opportunities, accurate thinking dictates they’re not going to propel you to stardom overnight.
Further, if you’re expecting that they’re all going to be around a few years from now, or that they’ll be just as easy to monetize as they are today in the future, you’ve got another thing coming.
What happened to MySpace, or Vine, or Google+? Plenty of social media platforms were supposed to be the Facebook killer but ended up being more like a loud fart in a packed train.
Sure, some of these platforms mutated or became something new (MySpace is still around), but I don’t know of one that has recaptured its glory days.
While everyone was going gaga over Instagram and Snapchat, I was busy building my website to over 800 visits per day. I don’t know what kind of return on investment (ROI) you got on Instagram or Snapchat, but the return I got on creating content and building an audience was significant.
Don’t try to do it all. A Renegade Musician is wary of spreading themselves thin and understands the value of giving a worthy endeavor their full attention.
If social media is what you want to master, then gain traction with one platform before adding another. Have the grit and determination to get good at one thing before rushing off to try something else. In the short run, you might miss out on some opportunities, but in the long run you will create a stronger foundation and come out on top.
This applies to everything you do. You must be able to prioritize and focus on what matters. Do less and focus more on the few things you need to do well.Do less and focus more on the few things you need to do well. Click To Tweet
Take advantage of The Most Incredible Back to School Sale while you still can.