So, you’ve got a product. And, you’ve sold a few. Now what? Would it be possible to sell more? In this video, we look at how you can amplify your product sales rapidly.
- 00:00 – Getting your offer that converts in front of a broader audience
- 00:30 – Easy to do, easy not to do
- 01:08 – Text 10 of your best friends
- 01:42 – Send 10 personalized emails
- 02:03 – Notify your family and friends on social media
- 02:16 – Post about your offer daily on social media
- 02:35 – Pin a tweet
- 02:50 – Tweet more frequently
- 03:28 – Ask your followers to retweet
- 03:44 – Make a video
- 04:11 – Create behind-the-scenes content
- 04:36 – Advertise
- 05:10 – The Music Entrepreneur Code is waiting for you…
So, you’ve got a product. And, maybe you’ve sold one or two copies or possibly even more. Now, you’re looking to amplify your reach and get it in front of a wider audience to increase your sales.
Well, here’s the good news. If you’ve already sold a copy or two, there’s a good chance you already have an offer that converts. So, now it’s just a matter of reaching more people in your target audience. So, let’s look at how we can do this.
Now, everything I’m sharing here is easy to do, easy not to do. What this means is that none of it is really going to take a lot of time or effort. Where you’re going to be stopped, probably, is just in your own thinking. You may fear reaching out to friends and family. You may fear posting more often to social media than you usually do.
Please don’t be stopped by those things. Because, like I said, if you’ve already made a couple of sales, then chances are, you can probably make more. So, here are some tips.
You can text your best friends. This is easy to do, easy not to do. The main thing that’s going to stop you from doing something like this is fear. But you can do it. So, choose 10 of your best friends, text them and let them know that you have a product for sale. They may not even know yet.
And, the good news too is that you can probably get their help in sharing it with more people that might want your product.
Next. You can send personalized emails. Again, maybe choose 10 people and send them emails. It’s okay if it’s the same people that you texted already. Because not everyone is going to be seeing your offer.
Honestly, the more times you get it in front of people, the better. Just don’t spam anybody.
Notify your family and friends on social media. You can post to your wall. But don’t just do that. Tag people in your post or even send them direct messages. That’s going to be far more effective.
Post about your offer every single day on social media. Do this at least once per day. You should already have a Facebook, Twitter and Instagram account. If you don’t, go and open those accounts now and start posting every single day about your offer.
Next. Pin a tweet. You can take any tweet and pin it to the top of your profile. That way, when people go to your profile, the first thing they see is that specific tweet. Of course, that specific tweet should be about what? Your product!
Tweet more frequently. Once you’ve gotten used to the idea of tweeting daily, you can tweet a lot more often because every tweet is only seen by 5% of your audience. Possibly even less. So, go ahead, try tweeting more often. You could even tweet five times a day, possibly even 10 times a day.
Do mix it up. Don’t share the same message over and over. Share other things besides your product. But make an effort to tweet more frequently. You could easily share about your product three to five times per day.
Ask your followers to retweet. So, who are your biggest followers? Who’s showing an interest in you? Who has a big following? See if you can get them to retweet your pinned tweet and get your product in front of more people.
Make a video. Video content is huge right now. This obviously takes a little bit more effort. You could even make a video like you’re looking at right now though. And, I admit, a lot of time and effort went into this, but it wasn’t the hardest thing to make either. So, it doesn’t matter how simple the video is. You can make something that features your product and share it with your audience.
You can also create behind-the-scenes content. I found this works fairly well when you’re looking to sell something. I’ve published articles on Medium about my book and it’s like a retrospective. Sharing about what went into the book and new things I’ve discovered since writing it. That type of content seems to do well for selling that book.
Finally, you can also advertise. Advertising requires a little bit of money. But practically every social media platform and search engine has advertising options for you. Whether it’s Google, YouTube, Facebook, Twitter, Instagram and many others.
If you already know who your target audience is, then it’s going to be much easier for you to know who to target in your advertising, so you don’t just waste your advertising budget.
So, when you’re ready, the new book, The Music Entrepreneur Code is waiting for you. Find the link in the description or at the bottom of the page.