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Do you have an email list? Are you actively building it? Is your email list continually growing, are you building your community, and is your customer experience as good as it could be?

That’s what we’re going to be looking at in this episode of The New Music Industry Podcast.

Podcast Highlights:

  • 00:31 – What David learned from James Schramko’s course on email marketing
  • 00:58 – How are you capturing your prospect’s email addresses?
  • 02:40 – What happens when someone joins your list?
  • 05:38 – How are you communicating with your subscribers?
  • 08:59 – How our learnings have changed our email communication at Music Entrepreneur HQ
  • 11:42 – Episode summary
  • 12:33 – Closing thoughts

Resources Mentioned in This Episode:

Transcription:

Coming soon.

Episode Summary

  • Identify how you’re collecting emails. You should keep a list of all your opt-in boxes and lead magnet assets, as well as where they are located on your website.
  • Create an email sequence based on the action the subscriber has taken. Did they sign up to receive a newsletter? Did they opt-in for some free music? Did they buy a product from you? Customize communication based on actions taken.
  • Better communication means a better customer experience. Getting new customers is hard. It takes more time, money, and energy than nurturing and re-engaging people who are already on your list and existing customers. How can you improve customer support and customer experience? If it improves their experience, it’s generally worth doing.

Closing Segment

Emails also play a key role in the offers you create. If you’re still distributing your music to Spotify, hoping and praying that your streams will go through the roof, it’s time to look at other ways of standing out from the crowd and delivering products your customers will pay more for. And that means more income with a smaller audience, without the need to compete with every musician, pro, amateur, or otherwise. If you’re ready to see how this all works, download our new training, Music Money Machine at MusicEntrepreneurHQ.com/Machine

This has been episode 253 of The New Music Industry Podcast. I’m David Andrew Wiebe, and I look forward to seeing you on the stages of the world.

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David Andrew Wiebe

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