How to Get My Music Heard

How to Get My Music Heard

If you’re wondering “how to get my music heard” you’re not alone. Getting your music heard and appreciated. That’s the fulfillment of what I call the value cycle. It begins with you setting out to create something and ends with an audience hearing...
Where Funnels Fall Short

Where Funnels Fall Short

The musician community seems positively sanguine about funnels. In case you’re unaware, today, a funnel essentially describes a multi-step sales process. The buyer journey begins on Facebook where they are shown a relevant ad. If they click through, they are...

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