How to Get My Music Heard

How to Get My Music Heard

If you’re wondering “how to get my music heard” you’re not alone. Getting your music heard and appreciated. That’s the fulfillment of what I call the value cycle. It begins with you setting out to create something and ends with an audience hearing...
Where Funnels Fall Short

Where Funnels Fall Short

The musician community seems positively sanguine about funnels. In case you’re unaware, today, a funnel essentially describes a multi-step sales process. The buyer journey begins on Facebook where they are shown a relevant ad. If they click through, they are...
Musicians: Why Your PR Campaigns Are Failing

Musicians: Why Your PR Campaigns Are Failing

Isn’t it frustrating when you put a lot of money into a marketing endeavor that totally bombs? As someone who’s wasted quite a bit of money on Facebook ads, I know the pain of throwing away hard-earned moola on marketing that doesn’t work all too well. At the outset,...

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