If you simply do what successful people do, you will also find success. This is what marketing guru Dan Kennedy defines as “behavioral consistency.”

Founder of Mezz Entertainment Roanne Mesirow argues, however, that we should always remain open to opportunity, and there are no formulas to creating success in the music business.

In this episode of The New Music Industry Podcast, you will discover the value of following your own path.

Podcast Highlights:

  • 00:29 – Roanne and fashion PR
  • 02:04 – Why did Roanne make the transition to music?
  • 03:04 – What does it take to be a manager?
  • 04:40 – How did Roanne apply what she learned in fashion PR to apply it to the music business?
  • 05:33 – How has PR changed?
  • 07:03 – What is Roanne’s approach to getting artists exposure?
  • 08:58 – What steps can we take to create the lives we love through our passions?
  • 11:25 – Where can people find sounding boards and mentors?
  • 13:27 – Does “behavioral consistency” lead to success?
  • 17:00 – What was the last YouTube video Roanne watched?
  • 17:29 – What is Roanne’s daily routine like?
  • 18:56 – What is the greatest challenge Roanne has overcome?
  • 20:26 – What is the greatest victory Roannae has celebrated?
  • 21:30 – Mezz Entertainment’s internship program
  • 23:02 – Roanne’s recommended books (and speeches)
  • 26:41 – Final thoughts

Sponsors:

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