The Story of 6 Artists

The Story of 6 Artists

This post is part of The Renegade Musician Series. Earlier this year, I had the opportunity to lead multiple marketing discussions for a community project I’m involved in. The goal was to get a sense of the team’s social media and online footprint as well as who they...
Tips & Tricks for Selling More Merch

Tips & Tricks for Selling More Merch

This guest post via Jordan Gates originally appeared on Indie Gigging. Merchandise sales make up a significant chunk of revenue for many artists. Concertgoers are willing to spend money on all kinds of apparel and novelties as keepsakes to support their favorite...
Are You Part of the Top 2.5%?

Are You Part of the Top 2.5%?

This post is part of The Renegade Musician Series. Music Times published an interesting piece in 2014 showing that 0.2% of artists are “mega” stars, 0.9% are mainstream, 1.4% are mid-sized, 6.8% are “developing,” and 90.7% are undiscovered or unknown. 0.2 + 0.9 + 1.4...

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