by David Andrew Wiebe | Sep 30, 2022 | The Renegade Musician
This post is part of The Renegade Musician Series. If you owned a Ford dealership, would you drive a Chevy? Of course, you wouldn’t. If you owned a Ford dealership, you’d make money when people bought Fords. So, you’d be a proud owner of a Ford and...
by David Andrew Wiebe | Sep 30, 2022 | The Renegade Musician
This post is part of The Renegade Musician Series. Earlier this year, I had the opportunity to lead multiple marketing discussions for a community project I’m involved in. The goal was to get a sense of the team’s social media and online footprint as well as who they...
by David Andrew Wiebe | Sep 30, 2022 | The Renegade Musician
This post is part of The Renegade Musician Series. If you’re an intelligent musician, then you already understand well what I’m about to share. Otherwise, fair warning, you’re about to have your bubble burst. The facts and figures that follow mostly come from a 2020...
by Jordan Gates | Sep 29, 2022 | Making Money in Music
This guest post via Jordan Gates originally appeared on Indie Gigging. Merchandise sales make up a significant chunk of revenue for many artists. Concertgoers are willing to spend money on all kinds of apparel and novelties as keepsakes to support their favorite...
by David Andrew Wiebe | Sep 29, 2022 | The Renegade Musician
This post is part of The Renegade Musician Series. Music Times published an interesting piece in 2014 showing that 0.2% of artists are “mega” stars, 0.9% are mainstream, 1.4% are mid-sized, 6.8% are “developing,” and 90.7% are undiscovered or unknown. 0.2 + 0.9 + 1.4...
