Where Funnels Fall Short

Where Funnels Fall Short

The musician community seems positively sanguine about funnels. In case you’re unaware, today, a funnel essentially describes a multi-step sales process. The buyer journey begins on Facebook where they are shown a relevant ad. If they click through, they are...
Musicians: Why Your PR Campaigns Are Failing

Musicians: Why Your PR Campaigns Are Failing

Isn’t it frustrating when you put a lot of money into a marketing endeavor that totally bombs? As someone who’s wasted quite a bit of money on Facebook ads, I know the pain of throwing away hard-earned moola on marketing that doesn’t work all too well. At the outset,...

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