New year is the glittering light to brighten the dream-lined pathway of future. – Munia Khan
And the dream-lined pathway of the future, as I see it, is paved with your holiday reflections.
What follows are the gold nuggets I picked up as I was engaging in my own thinking and reflection time.
1. Do More of What Works & Tap into Trends
For me, this is not a new realization. It is a revisitation, though, of a critical productivity and business-building principle.
Success leaves clues, and content is the trail. If you’ve been publishing for any length of time, you should be able to identify the unicorns among your donkeys.
Success leaves clues, and content is the trail. Click To TweetAnd while exploiting past successes isn’t always obvious, you’re going to squeeze more juice out of boxing up old things in new packaging versus betting on new, untested horses.
As you work on your music this year, seek opportunities to do more of what works, and tie into the zeitgeist as you’re able.
Where I got this: Wolf
Listen to my first podcast discussion with Wolf in episode 262 of The New Music Industry Podcast
2. Successful People Move Multiple Projects Forward with Great Urgency
When I heard these words exit from the mouth of author Dan Kennedy, I felt as though I was being given permission I needed to embrace this behavior.
See, most of us try to do everything step by step, one step at a time, just as school taught us to do. Kennedy contends, though, that successful people categorically don’t exhibit this behavior. They move multiple projects forward with great urgency.
Henceforth, this is my M.O.
Where I got this: Dan Kennedy’s Magnetic Marketing Podcast
3. Don’t Reinvent the Wheel
Here’s another piece of wisdom via Dan Kennedy, and while it sounds trite, I think his exact phrasing was closer to “I’m a prolific creative thief.”
So often, we think the shortcut to winning creatively is being original and unique. But not even The Beatles were 100% innovative.
Templates, frameworks, and swipe files are creative essentials. And modeling others and their successes is a skill we’d all do well to master.
Also see: How to Build Your Dream 100
Where I got this: Dan Kennedy’s Magnetic Marketing Podcast
4. Sell the Same Work Again & Again
Since your compensation relies on making things, when and where possible, take the same work, and repurpose or repackage it. If any part of you thinks this disingenuous, you should know that bloggers like Darren Rowse have had great success bundling up free content and turning it into product.
A blog post can become a series of blog posts. A series of blog posts can turn into an eBook. An eBook can turn into a series of eBooks. A series of eBooks can become a book, and then a course, and so on.
And it doesn’t just work in linear but also in parallel dimensions. For instance, a blog post could form the foundation of multiple tweets, ad copy, a newsletter, a podcast episode, a video, and more.
What you’re reading now will go on my blog, on Medium, and in a future book, at minimum. When and where possible, look for multiple ways to get compensated for the same work.
Where I got this: 6 Steps to $1 Million Dollars by Gordon Pape
5. Don’t Make What You Can Never be Compensated for
I’d heard this before, but this time, it really hit me between the eyes.
I’ve had a few failed launches in my time, especially in the last couple of years. And what I’m seeing now is that a) you need to know your audience, what they will pay for, and how they like to be talked to (direct, indirect, urgent, etc.,) b) even when you have the right product, desperation stinks, and c) sometimes your hard-gotten email list is made up of a bunch of freeloaders.
If you’re creating for fun, that’s a whole other thing. But entrepreneurial endeavors aren’t a walk in the park, and you need to protect your time. If you can’t foresee being paid for it, don’t make it, and if in doubt, take pre-orders to validate its viability.
If you can’t foresee being paid for it, don’t make it. Click To TweetWhere I got this: 6 Steps to $1 Million Dollars by Gordon Pape
6. Create the Perception of Success
People like to work with those they perceive as successful, and it doesn’t matter much whether that perception was created or imagined. if you can create it, prospects and customers will be more amenable to throwing bigger sums of money your way.
Where I got this: The Ultimate Marketing Plan by Dan Kennedy
7. Build Personal Satisfaction into Everything You do
Dan Kennedy says the idea that you need to set up your business around things you don’t want to do is a misnomer. When and where possible, he says, build personal satisfaction into your business, and put it ahead of profit.
Home court advantage is a real thing, and if you can get people to come to you instead of you having to go to them, it automatically puts you in a position of power, and the psychological effect is a client who is more likely to heed your advice and get results from your guidance.
In every area of your career, it’s worth exploring opportunities to create more satisfaction in your work.
Where I got this: Magnetic Marketing
8. The Less Flexible Time You Have, the More You Accomplish
Some would argue against scheduling to the hilt, but I resonate more with Dan Kennedy’s methodology of scripting one’s day.
There’s a finite amount of time to do everything, and every activity should have a start and end time. And where most people get stuck is in establishing a proper end time for all their activities. When you schedule activity with an end time in mind, you necessarily put more restrictions on yourself and others. You start to say things like, “it will be done by 2:30 PM, because it needs to be done by 2:30 PM.” And you make it so.
Constraints lead to increased productivity when you treat time blocks as a matter of do or die, life or death.
Constraints lead to increased productivity when you treat time blocks as a matter of do or die, life or death. Click To TweetWhere I got this: Magnetic Marketing
9. The Longer, Harder Way Doesn’t Pay More
There’s a longer, harder way of doing everything. You can start a book from scratch. Or you can draw upon content already created. You can make a new course. Or you can update an old course and make it better. You can seek out inspiration. Or you can create everything from scratch.
But just because you spent more time on something, put more effort into it, thought more about it, doesn’t mean it’s going to pay more. Identify the direct path to achievement before blazing a new trail, especially if your income depends on volume.
Just because you spent more time on something, put more effort into it, thought more about it, doesn’t mean it’s going to pay more. Click To TweetWhere I got this: Magnetic Marketing
10. Do Something Daily to Bring Fresh Blood into Your Business
Dan Kennedy says you don’t ever want to rely on one channel to bring in new business, even if it is effective. He says he’d rather have you focus on 10 channels that “sort of” work versus one that’s amazing. What I get from this is that one is the most dangerous number in business, and single-source dependency is setting yourself up for disappointment.
One is the most dangerous number in business, and single-source dependency is setting yourself up for disappointment. Click To TweetUse many open doors, many funnels, many channels to attract new customers to your music.
Where I got this: Magnetic Marketing
11. You Can’t Make Money Doing Anything Other Than Marketing
You aren’t in the business of making music. You are in the business of marketing. This paradigm shift is a challenging but ultimately rewarding one. Businesses rely on cash, and cash is only generated with marketing.
Cash is only generated with marketing. Click To TweetWhere I got this: Magnetic Marketing
12. Appear a Specialist Even if You Aren’t
Specialists tend to command greater income and more respect from their clients. Music careers are challenging enough without inevitable dream stealers and time wasters, and you are better served creating strong positioning in the marketplace, such that people respect you and your advice from first contact (which, by the way, is a commodity if people don’t pay for it).
Where I got this: Magnetic Marketing
13. Do One Thing Daily to Generate New Business
This sounds a lot like an earlier point (see #10), but it’s easy to miss the forest for the trees.
Distill what was said earlier down to its core, and this is where you arrive – take one action, every single day, that helps you generate new business.
This will be a game-changer for you in 2022.
Where I got this: Magnetic Marketing
14. Success is 1/3 Spiritual Connection, 1/3 Talents & Gifts, 1/3 Environment
Feng Shui expert Marie Diamond explains that many successful people reach a point of impasse on the way to the top. They work on their mentality, their spirituality, even their talents and gifts, but they get to a point where there’s no moving forward, and they’re missing just one thing – their environment is not consistent with their commitment.
To create a life harmonious with your goals and dreams, it is necessary to create an environment where you can do your best work. An environment that reminds you of the success you’re creating, not the failures you’ve endured. Everything in your environment affects your subconscious. If you’ve been hitting a wall, it’s time to transform your life by transforming your home or work environment. Eye-opening.
To create a life harmonious with your goals and dreams, it is necessary to create an environment where you can do your best work. Click To TweetWhere I got this: Use Feng Shui To Become Abundant Today
15. Keep Your Content Fresh
To remain efficient, I have often opted for fast and easy ways of creating content. Set up a couple of spaces for writing, podcasting, and making videos or going live, and share a timely message.
What I learned listening to copywriter Jim Edwards is the importance of keeping things fresh and interesting. There are so many ways to relay a message – rants, lists, reviews, critiques, how-to guides, and more. Not to mention, if you’re making video content, you can vary up your background (filming location), wardrobe, haircut, and more. With every piece of content you create, there are hundreds of variables you can control to drive up engagement.
It’s easy to sacrifice creativity and forethought for efficiency. But is it worth it? If you want to keep things interesting for your audience, keep your content fresh.
If you want to keep things interesting for your audience, keep your content fresh. Click To TweetWhere I got this: Sales Copywriting and Content Marketing Hacks Podcast
Final Thoughts
How do you like to spend the holiday season?
Did you spend it working on your music or did you take a break?
What content did you consume?
Did you have any realizations of your own?
I would love to hear your thoughts.
- 303 – Podcast Update for October 2023 - October 13, 2023
- 302 – How to Overcome Analysis Paralysis - August 11, 2023
- 301 – Investing in Music – with Justin Longo - July 28, 2023
