113 – How to Leverage Influencer Marketing to Promote Your Music – with Johnny Vieira of TribeFluence

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“Influencer marketing” is a bit of a buzzword these days. But how does it apply to the music industry? Can a musician take advantage of influencer marketing to grow awareness for their music?

In this episode of The New Music Industry Podcast, I chat with Johnny Vieira, CEO & Founder of TribeFluence, and he explains why influencer marketing represents a significant opportunity for musicians.

Get in Touch with Johnny:

Johnny has graciously offered to speak with anyone who’s interested in taking advantage of influencer marketer to grow their career. You can get in touch with him at:

jotsrecords@gmail.com
(310) 691-4487

Podcast Highlights:

00:14 – Introductions
00:22 – How did you come to launch a tech company?
02:07 – What are some of the most challenging aspects of building a music career in the digital age?
03:16 – How does TribeFluence help musicians?
05:16 – How did the idea for TribeFluence come about?
09:10 – How do you define influencer marketing?
11:12 – How has influencer marketing evolved over time?
13:11 – Why should musicians focus on working with microinfluencers?
15:29 – Are there certain products that benefit more from influencer marketing?
17:30 – What are the best platforms for influencer marketing?
19:15 – What makes TribeFluence stand out from other tools?
20:57 – What’s the best advice you’d give to a musician utilizing your platform?
22:32 – What’s the biggest challenge you’ve experienced as an entrepreneur?
24:32 – What are the greatest victories you’ve experienced as an entrepreneur?
25:50 – Are there any books that have impacted you on your journey?
28:22 – Closing remarks

Transcription:

Coming soon.

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David Andrew Wiebe

Founder & CEO at Music Entrepreneur HQ

Award-winning composer, best-selling author, professional musician coach, and podcaster of over 10 years. Wiebe helps musicians like you unlock your full potential. If you'd like to be notified whenever the blog is updated, click here to subscribe.

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