“Influencer marketing” is a bit of a buzzword these days. But how does it apply to the music industry? Can a musician take advantage of influencer marketing to grow awareness for their music?

In this episode of The New Music Industry Podcast, I chat with Johnny Vieira, CEO & Founder of TribeFluence, and he explains why influencer marketing represents a significant opportunity for musicians.

Get in Touch with Johnny:

Johnny has graciously offered to speak with anyone who’s interested in taking advantage of influencer marketer to grow their career. You can get in touch with him at:

Podcast Highlights:

  • 00:14 – Introductions
  • 00:22 – How did you come to launch a tech company?
  • 02:07 – What are some of the most challenging aspects of building a music career in the digital age?
  • 03:16 – How does TribeFluence help musicians?
  • 05:16 – How did the idea for TribeFluence come about?
  • 09:10 – How do you define influencer marketing?
  • 11:12 – How has influencer marketing evolved over time?
  • 13:11 – Why should musicians focus on working with microinfluencers?
  • 15:29 – Are there certain products that benefit more from influencer marketing?
  • 17:30 – What are the best platforms for influencer marketing?
  • 19:15 – What makes TribeFluence stand out from other tools?
  • 20:57 – What’s the best advice you’d give to a musician utilizing your platform?
  • 22:32 – What’s the biggest challenge you’ve experienced as an entrepreneur?
  • 24:32 – What are the greatest victories you’ve experienced as an entrepreneur?
  • 25:50 – Are there any books that have impacted you on your journey?
  • 28:22 – Closing remarks


Coming soon.

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David Andrew Wiebe

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