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Looking to build your international music career?
The music industry is a constantly growing and changing sphere. At present, one of the vectors of development is undeniably a worldwide market. Every musician dreams of going global, but what does it take? Which steps are essential to becoming famous across the world?
In this guide, we’ll cover the most recent and accurate advice for those aspiring for international recognition.
1. Make a Plan for Your International Music Career
This is perhaps the most essential step you can take. Without clear goals and a plan for promotion, you’ll get distracted and won’t follow through on vital commitments. To avoid wasting time, you need to understand where you are going and how to get there.
Build realistic yearly, monthly, and weekly plans of action to stay focused.
2. Develop a Business Mindset
Every musician needs to become a brand to be successful worldwide. You need to be able to operate this brand, define its direction, and, of course, sell well.
Music is your product, which means that you should take a business approach to it.
Since you’re looking for international recognition, it would be worth spending some time researching relevant business tactics and strategies to breaking into new markets.Since you're looking for international recognition, it would be worth spending some time researching relevant business tactics and strategies to breaking into new markets. Click To Tweet
3. Mind the Culture
Worldwide audiences may be different from your local ones and it’s important to be mindful of different cultures.
Learning different languages, or creating products aimed at specific markets can be hugely helpful in your efforts to appealing to more markets.
To get the most out of your efforts, localizing your content is a must.
Also, if you’re going to be working with agencies, promoters, or other companies to help you get your music out there, make sure to evaluate them carefully before signing on the dotted line with them.
4. Don’t Fear Change
When you enter the worldwide market, you may see your music evolving and changing. You will get inspiration from travels, people, and communicating with fans.
Allow these experiences to change your music, so that the overseas audience can enjoy your evolution as an artist.
5. Be Community-Minded
To truly go global, you need strong relationships in your local and worldwide community. Public support will keep you motivated.
Finding online communities of similar artists helps to build strong networking for collaboration and even finding team members.
6. Build Your Online Presence
This is an essential part of your profession. Live streams, fan engagement, and translating your visuals is essential.
Photos, logos, and videos should be high quality to sell your music brand and build a positive impression with audiences everywhere.
7. Invest in Your Project
Create a budget and invest in an international photographer, manager, lawyer, and accountant.
Take advantage of translation services to create high-quality promotional materials for overseas audiences.
Usually, the best translation agencies have a great reputation, knowledge base for translators, and good customer reviews. Do not forget that foreign audiences want to understand you, too.
8. Forget About English
English is an international language that is widely recognized overseas. But music reaches the soul of people and thus is more likely to catch on with your intended audience if your listeners hear their native language in your music.
You don’t have to cover all languages of Earth, but if your marketing analysis shows that Germany is your target country, consider making music in German, getting German promo materials printed up, and more.
9. Know Yourself
If you have a strong sense of self, keep going, and never lose this spirit. Globalization unifies everything, so you need to stand out to build an audience. Remember that your music is not for everyone. The music is for a certain audience.
10. Work with Influencers
Overseas influencers have powerful platforms to share their tastes in music. Getting your tracks covered in their story or video can give you a huge boost. But before reaching out to influencers, think about how promoting your music can benefit them.
Build Your International Music Career, Summary
Overall, an international career is all about planning, networking, and creativity. Everyone has a chance to go global and find a loyal audience overseas.
Remember to reach people in their language and use different channels to communicate with them.
Online presence and promotion are extremely important these days, so use the Internet to translate your thoughts and messages overseas.
And most importantly, work hard, and don’t be afraid to be yourself in any circumstance.
- 10 Ways to Reach a Global Audience for Your Music Project - September 30, 2020
- 10 Steps to Start Your International Music Career - September 29, 2020